Celebrating legendary lift. From classic cleavage to voluptuous volume, our dedication to innovative, iconic Bra design means Push-Up perfection at every bust-boosting level.
Get the major lift you're looking for with a side-smoothing fit and ultra-soft memory foam that adds up to two cup sizes in an instant. This season, our bold-and-beloved Bombshell is dotted with diamanté and shows off our slim logo straps encrusted with more gleaming rhinestones.
Lift & Lining
Maximum lift
Push-up padding adds up to 2 cup sizes for instant volume and cleavage
Memory foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes
Underwire
Straps & Hooks
Adjustable straps
Back hook-and-eye closures
Details & Fabric
Plunge neckline
Slender rhinestone logo shine straps
Allover crystal dot embellishments
Ultra-sleek microfiber fabric
Smoothing wings help to reduce bunching or bulging for a seamless look
It's an obsession. You love the easy, wire-free version of our popular So Obsessed Push-Up Bra, featuring soft padding that memorizes curves for extra flattering lift and shape. Now, it's better than ever with an improved design that provides an even comfier fit and sleeker look.
Lift & Lining
New & improved design
Medium lift
Push-up padding adds up to 1½ cup sizes
Memory Foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes
Wire-free comfort
Straps & Hooks
Fully adjustable straps for flexibility of fit
Back hook-and-eye closures
Details & Fabric
Updated, modern V-neckline
One piece of fabric from cup to wing provides a seamless look
You love them, you live in them. Our best-selling T-Shirt Bras are crafted for a flawless fit—full coverage with plush push-up padding that enhances your natural cleavage—in a comfy cotton blend finished with our new, enameled logo hardware detail.
Our ombré print swimwear looks just as stunning on Instagram as it does on the beach. Show off in this side-tie style paired with your favorite bikini top.
VS Archives Swim: Discover iconic swimwear inspired by exclusive cuts from the early 2000s.
When athleisure becomes athluxury, that's our customer-favorite LUXMarl collection. These soft-and-comfy pieces feel indulgent while looking sleek and elevated with flattering stretch and a cool heathered finish. From workouts to travel, you'll never want to be without this supportive longline design.
Light Support
Low-impact style perfect for activities like: yoga, Pilates, and walking
Our new and improved logo elastic waistband upgrades this cool everyday Thong, made in a cotton-modal blend that's buttery soft, with a touch of stretch.
Low rise
High-cut leg
New logo elastic waistband is supersoft and stretchy, with a nearly invisible finish under clothes
Meet your new favorite panties from our #1 collection. Featuring supersoft, stretchy microfiber that offers the perfect, second-skin fit for total comfort.
Available in a range of gorgeous neutral hues and classic styles including this essential Bikini for every day and occasion.
Mid rise
Supersoft, stretchy microfiber for all-day comfort
Bonded waist, gusset, and leg openings for a smooth, seamless finish
Cotton panel gusset
Moderate back coverage: shows a little, but not all
It's the no-show style you love in a ultra-comfy stretch cotton fabric—what's not to love? Featuring raw-cut edges that keep visible Panty lines at bay.
Luxe lace adds a romantic touch to our indulgent, customer-favorite modal, beloved for its skin-loving, buttery feel. The empire-waist Top flatters every figure, and easygoing Shorts complete the Set.
Includes Top and Bottom
Breathable, wicking fabric helps keep you cool
4-way stretch moves with you
Soft, plant-derived modal fibers sourced from sustainably managed forests