Better than braless. We sparked the underwire revolution with an alternative that’s so flexible and comfortable, it feels wireless. With hundreds of rave reviews about our new technology, we're changing the game on another favorite silhouette: the endlessly flattering Balconette.
Featuring state-of-the-art titanium alloy—which bends and adapts to your unique curves—plus a sleek, bonded construction that feels almost weightless, FlexFactor is the smart, modern upgrade you've been searching for.
Lift & Lining
Lightly lined
Memory Foam cups adapt to your unique shape
Underwire support with a "no-wire" feel
Flexible titanium alloy wire bends and rebounds with your body
Straps & Hooks
Fully adjustable, cushioned straps for comfort
Back hook & eye closures
Details & Fabric
Flattering neckline enhances your natural shape for a full, rounded look with lift
Ultra-light bonded construction feels almost weightless
Seamless comfort for less bulk—just nearly invisible support that lets your body lead
Intimate and sensual. A compact, solid perfume that’s perfect for travel or on-the-go application. This waxy formula melts into the skin for a heightened fragrance impression. Radiate confidence with a captivating mix of vibrant pink pepper, refined mimosa flower, and lavish orchid.
Dermatologist approved, vegan, against animal testing, and no artificial dyes.
Supersoft, stretch cotton-modal offers cool comfort in a Cheeky perfect for wearing every day. Complete with our new, softer-and-stretchier lace at the waist and legs.
Our customer-favorite satin PJs are beloved for their enduring comfort and luxurious look and feel. Gorgeous colors and patterns liven up your Pajama collection. Here, we've added elegant logo script to the collar. Lounging and sleeping never felt so indulgent.
We've got sexy Swim style all tied up with our Twist Rope collection and its on-trend details. With two unique ways to wear it, this rope-strap Top is a chic, new take on a String Bikini.
Sweet nothings. This fits-just-right, everyday Panty is extra-soft and comfy—from the premium cotton-modal fabric to the stretchy lace trim. So lightweight and airy, customers say it feels like wearing nothing at all.
Low rise
Crafted in our premium blend featuring US Cotton grown on family farms
This modern, low-cut demi frame showcases your décolleté with its deep plunge neckline that's an ideal match for most revealing tops. The lightly lined style is crafted with contoured, ultra-soft memory foam and smoothing sides to give you the perfect shape with every wear.
Lift & Lining
Lightly lined
Memory foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes
Underwire
Straps & Hooks
Fully adjustable straps
Back hook-and-eye closures
Details & Fabric
Plunge neckline—perfect for low-cut tops
Smoothing construction at the wing (aka, reduces bunching and bulging)
Our cotton T-Shirt Bra is made with comfort in mind. With a fit so flattering, it's designed for a nearly invisible finish under even the clingiest tops. Finished with logo elastic at the bottom band and straps.
Lift & Lining
Lightly lined
Underwire
Straps & Hooks
Adjustable logo straps
Back hook-and-eye closure
Details & Fabric
Crafted in our premium, soft-touch blend featuring US Cotton grown on family farms
Gold-tone hardware on the straps adds a luxurious touch to this simple, long piece. The ideal base layer offers comfortable, smoothing support and seamless coverage. Pair it with matching bike shorts for a complete, polished look during downtime.
Padding & Lining
Unlined
Wireless
Straps & Closure
Adjustable straps
Pull-over style
Details & Fabric
Butter-smooth microfiber hugs your curves
Four-way stretch fabric moves with you
Double-layer moisture-wicking material keeps you cool
This modern, low-cut demi frame showcases your décolleté with its deep plunge neckline that's an ideal match for most revealing tops. The lightly lined style is crafted with contoured, ultra-soft memory foam and smoothing sides to give you the perfect shape with every wear.
Lift & Lining
Lightly lined
Memory foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes
Underwire
Straps & Hooks
Fully adjustable straps
Back hook-and-eye closures
Details & Fabric
Plunge neckline—perfect for low-cut tops
Smoothing construction at the wing (aka, reduces bunching and bulging)