Better than braless. We sparked the underwire revolution with an alternative that’s so flexible and comfortable, it feels wireless. With hundreds of rave reviews about our new technology, we're changing the game on another favorite silhouette: the endlessly flattering Balconette.
Featuring state-of-the-art titanium alloy—which bends and adapts to your unique curves—plus a sleek, bonded construction that feels almost weightless, FlexFactor is the smart, modern upgrade you've been searching for.
Lift & Lining
Lightly lined
Memory Foam cups adapt to your unique shape
Underwire support with a "no-wire" feel
Flexible titanium alloy wire bends and rebounds with your body
Straps & Hooks
Fully adjustable, cushioned straps for comfort
Back hook & eye closures
Details & Fabric
Flattering neckline enhances your natural shape for a full, rounded look with lift
Ultra-light bonded construction feels almost weightless
Seamless comfort for less bulk—just nearly invisible support that lets your body lead
This essential Demi lingerie is crafted from our new Pointelle logo fabric—a fresh addition to your lingerie drawer. Lightly lined for a natural shape and designed for an almost invisible look, even under the most form-fitting tops.
A solution that lets you create your own discreet coverage and support system. With strong adhesion that’s gentle on the skin.
Nearly invisible finish
Not recommended for sensitive skin
Imported
Instructions for use:
Wash your hands and clean the area of skin where the tape will be applied. Skin must be free of oils, perfumes, powders, or other skincare products before use. Dry the skin completely.
Cut the fabric tape to the desired length.
Peel off the backing paper from the tape.
Firmly press the tape onto the skin. For application over the nipple area, nipple covers are recommended.
Repeat steps with additional tape strips to achieve the desired look.
Removal instructions:
Apply lotion, oil, or warm water to the tape and its edges.
Gently and slowly remove the tape from the skin.
If any residue remains, use oil to gently wipe the clean area.
Tape is intended for single use only. Dispose of after use.
Warning: Not recommended for individuals with sensitive skin. If you experience itching, irritation, burning, or any discomfort, remove the product immediately. Do not use on open wounds, skin disorders, rashes, sun-damaged or sunburned skin, white spots, or depigmentation issues. Even if you’ve had no prior reaction to this or similar products, sensitivity may occur. Do not wear overnight, and we recommend not wearing the adhesive tape for more than six hours.
World’s Best Sports Bras: Secure coverage with maximum support.
Turn up the heat in this customer-favorite Sports Bra that's as tough as your workout. With premium 4-way stretch, quick-dry material, and our patented bra-within-a-bra technology, this style is made to move—and look good doing it.
What’s better than being braless? The future of support. As a world leader in intimates innovation, VS is sparking the underwire revolution with an alternative that’s so comfortable and flexible, you won’t believe it’s not wireless.
Featuring state-of-the-art titanium alloy, which bends and adapts to your unique curves, plus a sleek, bonded construction that feels almost weightless. It’s the modern upgrade you’ve been waiting for.
Lift & Lining
Lightly lined
Memory Foam cups adapt to your unique shape
Flexible titanium alloy wire bends and rebounds with your body
Straps & Hooks
Fully adjustable, cushioned straps for comfort
Back hook & eye closures
Details & Fabric
Ultra-light bonded construction feels almost weightless
Seamless comfort for less bulk—just nearly invisible support that lets your body lead
It's an obsession. You love the easy, wire-free version of our popular So Obsessed Push-Up Bra, featuring soft padding that memorizes curves for extra flattering lift and shape. Now, it's better than ever with an improved design that provides an even comfier fit and sleeker look.
Lift & Lining
New & improved design
Medium lift
Push-up padding adds up to 1½ cup sizes
Memory Foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes
Wire-free comfort
Straps & Hooks
Fully adjustable straps for flexibility of fit
Back hook-and-eye closures
Details & Fabric
Updated, modern V-neckline
One piece of fabric from cup to wing provides a seamless look
Your favorite Wicked Bra just got even dreamier, thanks to a touch of ultra-soft memory foam in the hidden interior slings for a comfy boost without added padding. Our unique, soft-and-stretchy lace wings offer a smoothing fit.
Discover Victoria’s Secret Dream: Your favorite Bras revolutionized with your best fit in mind. Beauty meets comfort with superior details like pillowy Marshmallow Cloud Foam and supersoft ForeverStretch™ Lace for the dreamiest look and feel.
Lift & Lining
Unlined with sling to provide lift without padding
Marshmallow Cloud Foam remembers your curves
Underwire
Straps & Hooks
Fully adjustable straps for flexibility of fit
Back hook-and-eye closures
Details & Fabric
Supersoft ForeverStretch™ Lace wings for a smoothing fit around the band
Enhanced with LYCRA® ADAPTIV fibers for your best fit ever