It's an obsession. You love the easy, wire-free version of our popular So Obsessed Push-Up Bra, featuring soft padding that memorizes curves for extra flattering lift and shape. Now, it's better than ever with an improved design that provides an even comfier fit and sleeker look.
Lift & Lining
New & improved design
Medium lift
Push-up padding adds up to 1½ cup sizes
Memory Foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes
Wire-free comfort
Straps & Hooks
Fully adjustable straps for flexibility of fit
Back hook-and-eye closures
Details & Fabric
Updated, modern V-neckline
One piece of fabric from cup to wing provides a seamless look
Sweet nothings. This fits-just-right, everyday Panty is extra-soft and comfy—from the premium cotton-modal fabric to the stretchy lace trim. So lightweight and airy, customers say it feels like wearing nothing at all.
Low rise
Crafted in our premium blend featuring US Cotton grown on family farms
A tried-and-true duo for every night ease—a supersoft cotton Tee paired with cozy flannel bottoms that are the perfect weight for a comfortable sleep all season long. Both pieces feature signature VS rhinestone details.
Includes Top and Pants
Relaxed fit
100% cotton short-sleeved Tee hits at hips
Rhinestone logo detail
Supersoft cotton-modal Pants with a brushed finish
A rush of decadence. Our fast-absorbing, skin-nourishing lotion adds the perfect touch of scent. Bright, lush cherry intertwines with velvety red peony and warm, sultry vanilla for intense indulgence.
Tip: For a long-lasting fragrance experience, pair with matching Eau de Parfum or Fine Fragrance Mist.
Our #1 Push-Up Bra —here in our iconic rose lace—is crafted with a unique dye technique that makes the floral pattern really pop. Featuring double-strap detailing and plush padding for the lift you love and a more natural feel, plus edges that seem to disappear under clothes.
Lift & Lining
Medium lift
Push-up padding adds up to 1 cup size for natural-looking lift & shape
Memory foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes
Underwire
Straps & Hooks
Fully adjustable straps
Back hook-and-eye closures
Details & Fabric
Plunge style—perfect for low-cut tops
Rose lace with contrasting, cross-dye finish & eyelash trim
Side-and-back smoothing technology for a flattering fit
Crisscross detailing at center front with gold-tone hardware
Bring on the bling in the most sophisticated way. The Push-Up Bra you adore for its signature lift and enhanced cleavage now dazzles with color-matched crystals that dot the cups and strappy underbust, creating a major glam moment.
Lift & Lining
Medium lift
Push-up padding adds up to 1 cup size for natural-looking lift & shape
Memory foam cups remember your curves
Infinity Edge neckline is nearly invisible under clothes